John Rhomberg is the co-founder and CEO of B4 Brands, a hand hygiene and infection prevention company located in Lisbon, Iowa. He was raised in rural Iowa and earned a Bachelor degree in Finance and a Master’s of Business Administration from the University of Iowa. After graduation, he joined a startup health tech firm before starting B4 Brands, which he has run for the past 10 years. John mentors and works with youth through local sports organizations, community projects, and his church, and is involved in numerous community and school groups working to benefit the youth of Mount Vernon and Lisbon. He chairs Thrive Mount Vernon’s Community School Support initiative and co-founded the Mustang Leadership Camp which teaches leadership and life skills to the youth in grades 3-8. John and his wife live with their four young children in Mount Vernon, Iowa.